Problems with your website can turn away customers. For example, around 40% of users will leave a website if it takes too long for the page to load. When you build an ecommerce website, you’ll need to consider good design principles.
Want to learn more about building the best websites? Read on to find out what you need to know.
Works Well on Mobile
One of the most important aspects of modern website design is that the site works well on mobile. These days, many of your customers will access your site via a mobile connection. If the site doesn’t load correctly or if there are glitches, these users will likely go to another website.
You need to ensure your site works well across a range of mobile devices and resolutions. Always ensure you test your site on a range of mobile phones and tablets before you go live.
Intuitive Layout
While outside-of-the-box thinking can pay off, you shouldn’t necessarily apply this principle to ecommerce website design. The best way to have an engaging website design is to keep things simple and streamlined.
Customers should easily be able to find the products they’re looking for without really thinking about them too much. This means you’ll need to have a site that is at least somewhat similar to other websites. A cluttered and confusing interface will only discourage your customers and potentially cause you to miss out on sales.
Quality Images and Descriptions
A big disadvantage of shopping online is that customers don’t get to hold the product in their hands. That’s why a user-friendly website has quality product images and descriptions.
Consider working with a professional photographer to help you make your products look as appealing as possible. You’ll also need to accompany those images with a detailed but appealing product description. Like your website design, this information should be as clean and concise as possible.
A Smooth Checkout Process
Another important feature when designing a website is a smooth checkout process. Users should be able to select a familiar payment method they feel comfortable with, and the process should feel safe and secure.
This is a very important part of doing business. If the process feels too sluggish or if it feels like it might be insecure, customers will take their cash elsewhere.
You should also bear in mind that preferred payment methods can differ internationally. If you want to appeal to an international audience, you’ll need to do market research to ensure you offer appealing payment types.
Build an Ecommerce Website That Works
If you want to build an ecommerce website that’s attractive to consumers, you’ll need to take a holistic outlook. It’s not enough just to have a great design or an amazing checkout process. All of these things need to work together in harmony if you want to deliver the best experience.
